BSH grew its turnover sharply in all regions in the 2021 fiscal year. The manufacturer benefited from global demand for high-quality home appliances, its strong global brand portfolio, and innovative digital services for consumers.

BSH remains the undisputed market leader in the Europe region, growing its turnover by 9% last year. In particular, it recorded good growth in the major Western European markets, such as Germany, the United Kingdom, France, Spain and Italy, as well as Northern Europe and Turkey.

BSH increased its turnover in the Americas (USA and Canada) by a strong 23%.

BSH posted an 18% year-over-year increase in turnover for the Asia-Pacific/Africa region as a whole. BSH was able to grow its turnover by 17% year-over-year in the Chinese market, the largest in the region. BSH remains the leading non-Chinese home appliance manufacturer in China.

Matthias Ginthum, Chief Markets Officer of BSH Hausgeräte GmbH

“We stand on the foundation of a diverse portfolio and also aim to increase turnover in smaller markets where we anticipate a large rise in demand,” says Matthias Ginthum, Chief Markets Officer of BSH Hausgeräte GmbH. “We want to build upon our market leadership in Europe. Our growth trajectory in America is mainly predicated on being the first choice for consumers in the luxury and premium segment. We also want to further consolidate our strong market position as the innovation leader in the premium and mid-price segment in China. Africa and India are key markets for implementing our growth strategy. We’re already producing in Chennai in India, and we’re now beginning construction of a factory in Egypt, our first on the African continent.”

Growth in all product categories

Reposted From Source: news.ifa-berlin.com

BSH grew its turnover sharply in all regions in the 2021 fiscal year. The manufacturer benefited from global demand for high-quality home appliances, its strong global brand portfolio, and innovative digital services for consumers.

BSH remains the undisputed market leader in the Europe region, growing its turnover by 9% last year. In particular, it recorded good growth in the major Western European markets, such as Germany, the United Kingdom, France, Spain and Italy, as well as Northern Europe and Turkey.

BSH increased its turnover in the Americas (USA and Canada) by a strong 23%.

BSH posted an 18% year-over-year increase in turnover for the Asia-Pacific/Africa region as a whole. BSH was able to grow its turnover by 17% year-over-year in the Chinese market, the largest in the region. BSH remains the leading non-Chinese home appliance manufacturer in China.

Matthias Ginthum, Chief Markets Officer of BSH Hausgeräte GmbH

“We stand on the foundation of a diverse portfolio and also aim to increase turnover in smaller markets where we anticipate a large rise in demand,” says Matthias Ginthum, Chief Markets Officer of BSH Hausgeräte GmbH. “We want to build upon our market leadership in Europe. Our growth trajectory in America is mainly predicated on being the first choice for consumers in the luxury and premium segment. We also want to further consolidate our strong market position as the innovation leader in the premium and mid-price segment in China. Africa and India are key markets for implementing our growth strategy. We’re already producing in Chennai in India, and we’re now beginning construction of a factory in Egypt, our first on the African continent.”

Growth in all product categories

Reposted From Source: news.ifa-berlin.com