“Upgradeability challenges the idea that expensive appliances are designed with planned obsolescence in mind,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We want customers to experience the feeling of getting a new washer or refrigerator throughout the entire lifecycle of an LG appliance, not just the first time they bring the item home.”

Consumers can upgrade the features of their appliances through the aforementioned LG ThinQ app. Through the app, users can receive notifications of new upgrades that are available, with the option to select which adjustments they wish to make. LG has noted that it is designing software and hardware with scalability and upgradeability in mine. This means that users can upgrade the hardware of their devices by adding separate parts to the appliance. 

“The goal of the UP home appliances is to provide a product experience that is new and smarter by communicating with users,” Ryu Jae-cheol, head of LG’s Home Appliances & Air Solution business unit said in a public statement. “The UP home appliances are devices that constantly evolve and make life easier. The more we use them, the more the devices understand and fit us,” Ryu added.

LG see record sales with household appliances performing strongly

Reposted From Source: news.ifa-berlin.com

“Upgradeability challenges the idea that expensive appliances are designed with planned obsolescence in mind,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We want customers to experience the feeling of getting a new washer or refrigerator throughout the entire lifecycle of an LG appliance, not just the first time they bring the item home.”

Consumers can upgrade the features of their appliances through the aforementioned LG ThinQ app. Through the app, users can receive notifications of new upgrades that are available, with the option to select which adjustments they wish to make. LG has noted that it is designing software and hardware with scalability and upgradeability in mine. This means that users can upgrade the hardware of their devices by adding separate parts to the appliance. 

“The goal of the UP home appliances is to provide a product experience that is new and smarter by communicating with users,” Ryu Jae-cheol, head of LG’s Home Appliances & Air Solution business unit said in a public statement. “The UP home appliances are devices that constantly evolve and make life easier. The more we use them, the more the devices understand and fit us,” Ryu added.

LG see record sales with household appliances performing strongly

Reposted From Source: news.ifa-berlin.com