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Lowe’s Expands Premium Appliance Lineup With Miele Partnership
Lowe’s has expanded its assortment of premium appliances through a new exclusive home center partnership with Miele, the largest family-owned German premium appliance manufacturer. Lowe’s will offer an assortment of Miele dishwashers and laundry appliances in 149 Lowe’s stores and online at Lowes.com.
“Our partnership with Miele reaffirms Lowe’s commitment to ensuring that we have new, high-quality offerings across all price points,” said Bill Boltz, Lowe’s executive vice president of merchandising. “We’re excited to offer Miele’s products that are known globally as high-end premium appliances. Whether they are replacing appliances or completing their kitchen and laundry spaces, this will allow our design-focused customers who work with builders, designers and architects to bring their vision to life.”
“Partnering with Lowe’s is a very exciting step for Miele in the U.S. as it will make the Miele brand more accessible to Americans,” said Jan Heck, president and CEO, Miele USA. “We are truly grateful for the opportunity to provide more consumers with quality appliances that will create lasting impressions through the results of the machines.”
Lowe’s will carry three Miele dishwashers – all of which incorporate the same excellent cleaning power and are designed to fit the unique needs of the consumer.
Exterior Design: These dishwashers complement any kitchen look with a stainless-steel panel with the option for a pocket or bar handle and either a front-facing or top-hidden integrated control panel. Miele Exclusive: The premium model features the Miele automatic detergent dispensing system. With the Miele PowerDisk, the correct amount of detergent will be used every time for a perfect clean. Ultimate Performance: Experience true clean results with virtually silent operation – all in under 60 minutes with the Miele QuickIntenseWash program. Maximum Flexibility: With adjustable cleaning baskets and individual sections, Miele makes space where there was none before. (image credit: Miele)
The Miele laundry category at Lowe’s includes a selection of two washers and one dryer – all are front-loading with easy-to-use controls and include the following features:
Detergent Control: The washing machine models remove all the guesswork with the world’s first two-phase automatic detergent dispensing system. It will add the proper amount of detergent and protect from over or under-dispensing. Flexible Installation: With several installation options, Miele compact washers and dryers can fit almost anywhere in the home. Heat pump technology in the dryer eliminates the need to vent outside. Long-Lasting Garment Care: With up to 11 wash programs and PerfectDry moisture sensing technology, this laundry set truly takes care of every fabric from cotton to satin and wool to ensure your clothes last longer.
These select Miele dishwashers, which start at $1,299, and laundry appliances, from $1,499, are available now at Lowes.com and will be sold at 149 Lowe’s stores in December. Miele accessories, laundry detergents and cleaning products are also available for purchase.
Reposted From Source: twice.com
Lowe’s has expanded its assortment of premium appliances through a new exclusive home center partnership with Miele, the largest family-owned German premium appliance manufacturer. Lowe’s will offer an assortment of Miele dishwashers and laundry appliances in 149 Lowe’s stores and online at Lowes.com.
“Our partnership with Miele reaffirms Lowe’s commitment to ensuring that we have new, high-quality offerings across all price points,” said Bill Boltz, Lowe’s executive vice president of merchandising. “We’re excited to offer Miele’s products that are known globally as high-end premium appliances. Whether they are replacing appliances or completing their kitchen and laundry spaces, this will allow our design-focused customers who work with builders, designers and architects to bring their vision to life.”
“Partnering with Lowe’s is a very exciting step for Miele in the U.S. as it will make the Miele brand more accessible to Americans,” said Jan Heck, president and CEO, Miele USA. “We are truly grateful for the opportunity to provide more consumers with quality appliances that will create lasting impressions through the results of the machines.”
Lowe’s will carry three Miele dishwashers – all of which incorporate the same excellent cleaning power and are designed to fit the unique needs of the consumer.
Exterior Design: These dishwashers complement any kitchen look with a stainless-steel panel with the option for a pocket or bar handle and either a front-facing or top-hidden integrated control panel. Miele Exclusive: The premium model features the Miele automatic detergent dispensing system. With the Miele PowerDisk, the correct amount of detergent will be used every time for a perfect clean. Ultimate Performance: Experience true clean results with virtually silent operation – all in under 60 minutes with the Miele QuickIntenseWash program. Maximum Flexibility: With adjustable cleaning baskets and individual sections, Miele makes space where there was none before. (image credit: Miele)
The Miele laundry category at Lowe’s includes a selection of two washers and one dryer – all are front-loading with easy-to-use controls and include the following features:
Detergent Control: The washing machine models remove all the guesswork with the world’s first two-phase automatic detergent dispensing system. It will add the proper amount of detergent and protect from over or under-dispensing. Flexible Installation: With several installation options, Miele compact washers and dryers can fit almost anywhere in the home. Heat pump technology in the dryer eliminates the need to vent outside. Long-Lasting Garment Care: With up to 11 wash programs and PerfectDry moisture sensing technology, this laundry set truly takes care of every fabric from cotton to satin and wool to ensure your clothes last longer.
These select Miele dishwashers, which start at $1,299, and laundry appliances, from $1,499, are available now at Lowes.com and will be sold at 149 Lowe’s stores in December. Miele accessories, laundry detergents and cleaning products are also available for purchase.
Reposted From Source: twice.com
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