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Why Laundry Is the Competitive Edge Landlords Need
The rental market is volatile and competitive. To get the most out of your property, offer what tenants want.
There are more than 107 million renters in the United States, that's nearly one-third of the total population. To attract high-quality, reliable tenants, property owners need to offer the right amenities, and in most cases that includes laundry.
In fact, according to the National Apartment Association, adding a washer and dryer to your rental property can increase revenue by 15 percent. When it comes to adding laundry to your rentals, you have options. "You see a pretty significant premium for in-unit washers and dryers," says Matt Conn, global marketing director, commercial laundry product development and marketing at Whirlpool Corporation. "You even see a slight rent premium for central, on-site laundry."
When it comes to selecting washer and dryer units for your building, it's crucial to select models that offer the features that empower tenants and solve their problems.
"A big trend is more and more connected laundry, and the flexibility and freedom that offers," says Shawn Ashby, a Whirlpool laundry brand manager at Whirlpool Corporation. "You can get a notification on your phone that says, 'Hey, your wash is done' and you can go transfer it. And if you're not there, now you can enable a feature called FanFresh on select front load washers, that will keep that load fresh for up to 12 hours or until you get back and are able to transfer it over to the dryer."
Reposted From: whirlpoolpro.com.
The rental market is volatile and competitive. To get the most out of your property, offer what tenants want.
There are more than 107 million renters in the United States, that's nearly one-third of the total population. To attract high-quality, reliable tenants, property owners need to offer the right amenities, and in most cases that includes laundry.
In fact, according to the National Apartment Association, adding a washer and dryer to your rental property can increase revenue by 15 percent. When it comes to adding laundry to your rentals, you have options. "You see a pretty significant premium for in-unit washers and dryers," says Matt Conn, global marketing director, commercial laundry product development and marketing at Whirlpool Corporation. "You even see a slight rent premium for central, on-site laundry."
When it comes to selecting washer and dryer units for your building, it's crucial to select models that offer the features that empower tenants and solve their problems.
"A big trend is more and more connected laundry, and the flexibility and freedom that offers," says Shawn Ashby, a Whirlpool laundry brand manager at Whirlpool Corporation. "You can get a notification on your phone that says, 'Hey, your wash is done' and you can go transfer it. And if you're not there, now you can enable a feature called FanFresh on select front load washers, that will keep that load fresh for up to 12 hours or until you get back and are able to transfer it over to the dryer."
Reposted From: whirlpoolpro.com.
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